The (augmented) reality of career planning

Augmented reality (AR) has well and truly entered the education and career planning space, with the Good Education Media recently launching its first-ever AR app to complement The Good Careers Guide.

GCG16_AR appThe Good Careers Guide is a career-planning tool that provides up-to-date information on more than 400 occupations, as well as the steps to pursue them.

In an effort to increase engagement in this competitive age of digital disruption, the Good Education Media has partnered with Melbourne start-up Plattar to create an entertaining and simple app that helps users to navigate the Guide.

Chris Lester, Chief Executive Officer of the Good Education Media, says the company was motivated by a demand for interactive, engaging content for a new generation of tech-savvy students exploring their career pathways.

‘With this year’s edition of The Good Careers Guide paying particular attention to the importance of science and technical innovation, it made complete sense to us to partner up with the Plattar team to provide new, accessible content unique to students, jobseekers and career practitioners’ says Lester.

Good Education AR offers videos, infographics and aptitude tests to complement and expand on the information presented in the Guide, providing in-depth insight and personalised information tailored to the unique needs and interests of each user.

The Good Education Media uses Plattar’s cloud-based platform — a template-driven app builder and content management system — to create, manage and distribute its augmented reality content to users. It hopes to integrate AR across many more of the market-leading resources it offers in the future.

According to the most recent NMC Horizon report, augmented reality is identified as a key enabling technology in education. Rupert Deans, founder of Plattar, says the company is stoked that the Good Education Media is taking a proactive stand on the emerging technology.

‘Choosing a career is hard and delivering a more visual and interactive experience can really help in making that choice’, says Deans. ‘AR in the Good Education publications is a perfect use case, which will only get more engaging and valuable in the editions to come.’

Founded in 2015, Plattar has recently raised $1.1 million in a seed funding round led by News Corp Australia, with participation from existing investors. It is currently in private beta but has established an impressive ‘blue chip’ early client base across Australia, New Zealand and the US.

For more information, visit www.goodcareersguide.com.au.

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About Plattar

Plattar is the world’s simplest Augmented Reality (AR) enablement platform. Plattar allows organisations to easily and affordably build, manage and deploy their own AR apps, and work with the experienced team to create customised templates and AR experiences.

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Media enquiries

Makayla Daglish
Head of Marketing | Good Education Media
makayla.daglish@goodeducation.com.au

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