Girls can’t be what they can’t see – Good Education Media joins forces with girledworld

Good Education Media is proud to announce their involvement with the girledworld APAC summit, with the aim to get more girls into start-up, entrepreneurship and STEM (Science, Technology, Engineering and Mathematics) careers and build a new generation of innovators to take Australia forward.

A powerful line-up of entrepreneurs, global business leaders and STEM experts, and hundreds of secondary school girls from across Australia will come together for the girledworld World of Work (WOW) Summit at RMIT University Melbourne, on Saturday 16 June and Sunday 17 June.

This year’s WOW Summit is set to empower, equip and educate the next generation of girls with the skillsets, mindsets and techsets they’ll need to lead, succeed and thrive in ever-changing, technology-dominated 21st century workplaces.

The masterminds behind the event, Madeleine Grummet (journalist, entrepreneur and mother of four daughters) and fellow Master of Entrepreneurship alumni Edwina Kolomanski (scholar of Entrepreneurship and Law), have set out to solve the gender gap and STEM pipeline problem by connecting girls with the leaders of today and tomorrow. They founded girledworld to smash the glass ceiling, tackle the workforce gender participation gap, teach girls how to lead and get more girls into start-up, entrepreneurship and STEM careers.

Supported by Good Education Media, the City of Melbourne, Victorian State Government, MYOB and Unisuper, the event will kick off with an inspiring keynote from Holly Ransom, founder and CEO of millennial consultancy Emergent, and Director of Port Adelaide Football Club. Once dubbed by Sir Richard Branson as the one person he believes will be among the “innovators and icons of tomorrow”, Holly takes the Summit stage with powerful female leaders from some of the world’s biggest start-ups and companies including: Aubrey Blanche (Global Head of Diversity and Inclusion Atlassian), Dr. Catherine Ball (SheFlies World of Drones), Rita Arrigo (Microsoft), Sushi Das (ABC Fact Check), Ally Watson (Code Like A Girl), Judy Anderson (incoming Startup Vic CEO), indigenous entrepreneur Mikaela Jade (Indigital Storytelling), Laura Youngson (TEDx /IdaSports), Jeanette Cheah (The Hacker Exchange), and Silicon Valley virtual speakers from Airbnb, Atlassian and Twitter.

Madeleine Grummet, girledworld Co-Founder and CEO, believes the time is now to take action and that we need a new normal where we see as many women as men driving innovation and founding start-ups to create the jobs of the future in Australia.

“The future of work is already here and for Australia to compete internationally we need to show young women they need to be out there building the businesses, taking their places in the boardrooms and breaking the glass ceilings that still exist today.”

“The recent Gonski 2.0 report shows it’s clear our education system is struggling to keep up in The Knowledge Age. We need to teach girls how to think and how to navigate their lives and future careers, where they are likely to have up to 17 jobs across five different industries (Foundation for Young Australians).

“We need to bring the outside world in and give girls access to real-world, industry-aligned learning and technology so they can build the enterprise skills they need to become our country’s job creators, industry leaders and market game-changers”.

It was an easy decision for Good Education Media CEO, Chris Lester, to partner with Girledworld, given both organizations’ similar missions to empower students to make informed decisions about education and career pathways.

“Girledworld is a fantastic education program that has a positive impact on the future of many girls,” says Lester.

“We are proud to support such an inspiring and innovative program, which aligns with our objectives of promoting education to create a positive future for the next generation.”

Good Education Media will be donating copies of their renowned career planning publication, The Good Careers Guide, to students attending the Summit’s Design Thinking interactive workshops.

Attendees will explore exponential technologies, automation, digital disruption and the erosion of traditional ‘safe’ jobs, and speakers will deliver interactive workshops on augmented reality, virtual reality, UX, cyberbreach, agile, coding, drone tech and data science. The Summit is aligned to the Australian Curriculum General Capabilities, Design and Digital Technologies learning areas.

For further information visit


About the Co-Founders

Madeleine Grummet

Madeleine is a Design Thinking expert, innovation consultant at Telstra, founder of brand agency Do Re Me Creative and Board Director with a background in media and journalism (News Corp, Herald-Sun, Nine Network, ACP). Mother of four daughters, Madeleine also holds a BA (Hons) Monash University, IDEO Design Thinking Certification, Inventium Innovation Certification, and recently completed a Master of Entrepreneurship (First Class Honours) at the University of Melbourne’s Wade Institute upskilling in business model development, Lean Startup, agile and Design Thinking.

Edwina Kolomanski

Edwina is currently completing a Juris Doctor of Law on scholarship with Monash University on top of a day job driving innovation at Telstra. Since finishing a Bachelor of Media and Communications at the University of Melbourne and study at New York’s Columbia University (Barnard College), Edwina’s career has seen her work across a variety of industries including State Government media, PR and communications as well as commercial and marketing partnership divisions of the AFL industry and Tennis Australia. Edwina also completed her Master of Entrepreneurship at the University of Melbourne in 2016 (First Class Honours) and is a member of the NewCo Melbourne Advisory Council.

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